Taylor Swift won the “Best MV” award and Shawn Mendes received the “Artist of the Year” award at MTV Europe Music Awards.
In the evening of November 3 event in Sevilla, Taylor Swift won important categories such as “Best American Artist”, “Best MV” for the song Me !. Received six nominations, “pop prince” Shawn Mendes won the only “Artist of the Year” award. Both singers were absent at the awards ceremony because of tour schedules.
Ariana Grande had a disappointing EMA season when leading the nominations (7 categories) but did not win the award. “Phenomenal” vocalist Billie Eilish won the “Best Song” award for his work, Bad Guy. BTS has won two awards “Best Live Actor” and “Artist with the largest fan community”. American vocalist Ava Max received the title of “New Artist”.
The event had many performances from guest artists such as Dua Lipa, Halsey, host country vocalist Rosalía. The boy group NCT 127 became the first Korean artists to perform on the EMA stage. The program closes with the performance of Liam Gallagher – former member of rock group Oasis.
The MTV Europe Music Awards was first held in 1994 in honor of the outstanding European music videos. After 20 times in Europe, EMA expanded its reach into Asia and the Americas, becoming an occasion to honor music products loved by audiences around the world. In 2016, Dong Nhi singer won the category of “Best Southeast Asia Artist” at the award.
In addition, Taylor Swift will receive the title of “Artist of the 2010s” by the American Music Awards in November.
On October 30 (local time), Mark Bracco – Vice President of the organizers of the award – said Taylor Swift will win the title of Artist of the Decade and have a performance on the awards stage. “Taylor’s influence in the music industry of this decade is indisputable. Her performances at the American Music Awards (AMAs) are outstanding,” Mark said.
AMAs was launched in 1973, is one of three prestigious music awards in the US besides Grammy and Billboard. Since 2006, awards have been determined by the votes cast on the program’s website. Previously, the judges awarded according to the criteria of revenue, plays on the mass media. This year’s awards ceremony took place in Los Angeles on 24/11.