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Make the Wave: Samsung’s Music Campaign at 2019 FINA World Championships

The “Make the Wave” campaign is organized to encourage athletes and inspire fans with music to convey the message beyond themselves and overcome challenges.

Samsung Electronics, the main sponsor of the 18th FINA World Championships in Gwangju 2019, launched the “Make the Wave” campaign to cheer athletes and inspire the players. Fans through music, based on the motto “Creating the impossible”.

Samsung has appointed Simone Manuel as the ambassador for this year’s campaign, to encourage sports fans around the world to share music through the media. Simone Manuel won gold and set an Olympic record for women’s 100m freestyle swimming at the 2016 Summer Olympic Games in Rio de Janeiro. As Samsung’s ambassador for the event, she will share a message of encouragement and discuss crossing boundaries without losing hope amid adversity, as well as talking about inspirational songs and music. inspired and helped her achieve high results.

As part of the campaign, there will be special events for swimmers yearning to win in Gwangju. Students will have the opportunity to accompany the players at the water polo finals. Here they will meet Kim Se-jin, a famous swimmer and a member of the Korean national swim team.

Samsung has prepared a 255-square-meter experience area at the athletes’ residence, so they can interact with each other through uniform trading, birthday parties and a letter-writing event. French Republic. In addition, there is the opportunity to experience the latest Samsung products.

Younghee Lee, Global Marketing Manager at Samsung Electronics, shared the purpose of this campaign to spread the heat of the competition with many marketing activities. In addition, to share the stories of swimmers who have challenged themselves to achieve their dreams and also to encourage each other with music with the motto “Create the impossible”.
Simone Manuel expressed his pleasure to be able to share his stories and songs by participating in the “Make the Wave” campaign. She hopes that all swimmers will complete this competition without any regrets and sports fans will be enthusiastically cheering.